World of Clay
Seven houses. One element, understood seven different ways. What follows is not a catalogue — it's a record of what happens when earth is given time, heat, and a hand that knows what to do with it.
We didn't invent these
We just
refused to let you miss them.
materials.
Terra Cruda, Made Specifiable.
WORLD OF CLAY — CUROQ SELECTION, CLAYPLASTER
A clay plaster house whose bespoke coarse-grain formulas have been trusted by two of Italy's most closely watched architectural commissions — a flagship retail concept by one of the world's most respected architecture practices, and a boutique hotel renovation built entirely around the materiality of Rome itself.
2019
FURLA PROJECT COMMISSIONED
10mm
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M² ACROSS TWO LEVELS, FURLA DUOMO
TERRA CRUDA COATING, HOTEL DEI BARBIERI
240
MB TERRA NATURAL
Featured materials
Raw earth surfaces for the Furla flagship store in Milan: a balance between architectural rigour and natural materials
A mineral plaster developed for more demanding interior environments, including high-traffic areas and spaces that require a waterproof finish.
10mm raw-earth wall and ceiling coating. Used throughout Hotel dei Barbieri.
MB TERRA NATURAL
MB TECHNICAL WALL
Earth, Mixed to Order
A flagship, designed by David Chipperfield Architects.
FURLA DUOMO STORE, MILAN
A two-level, 240m² flagship, designed by David Chipperfield Architects. Coarse-grain custom clay plaster covers the principal rooms in intense, earthy bespoke tones — set in direct contrast against a smooth, polished Pastellone marble floor. Modular metal arch structures hold anodized aluminum shelving throughout, a minimal, scenographic display system built to let the material itself carry the room.
“Forget the everyday. You are in Rome."
HOTEL DEI BARBIERI, ROME
A 17th-century Roman palazzo, renovated around a single idea: the materiality of the city itself. In the entrance hall, grey-beige clay floor tiles — made by a sister house within this same collection — meet a 10mm raw terra cruda coating across every wall and ceiling. The subtle shift between natural earth tones was chosen deliberately, echoing the patina Rome's own façades acquire over centuries. A rare case of two houses from the same world of clay, sharing a single room.
From a London Staircase to a Red Sea Reserve.
WORLD OF CLAY — CUROQ SELECTION, CLAYPLASTER
The same certified clay plaster house behind a sculptural staircase inside a global sportswear brand's London headquarters, and behind the spa, bar, and exterior finishes of a LEED Platinum private-island resort on Saudi Arabia's Red Sea coast — proof that one material language scales from a single office centrepiece to an entire hospitality destination.
25000
SQ FT, ON HQ, LONDON
4
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PLATINUM CERTIFIED, NUJUMA RESERVE
FINISHES SPECIFIED IN ONE RESORT
LEED
Rammed Earth
Pure, raw clay plaster reimagining one of the world's most ancient building techniques — 100% natural clays, minerals, and sands, coloured with natural earth pigments, applied at just 7–10mm.
Tadelakt
A weather-rated exterior finish developed for the growing demand for low-carbon construction, extending the same natural clay language beyond interior walls.
Defined by polished depth and a subtle sheen, built through a meticulous handcrafting process. Made from natural lime — water-resistant, breathable, non-toxic, in 89 colours or fully bespoke.
Exterior Rustic
Highly personalised finishes — including Ombre Colour, Ombre Texture, and Tamped Earth — tailored to a specific design vision rather than pulled from a fixed range.
Custom Finishes
Texture, Suited to Climate
HOTEL DEI BARBIERI, ROME
Rammed Earth reimagines an ancient monolithic technique at a fraction of its original thickness. Tadelakt is compressed with stone and sealed with olive soap, built specifically for wet environments clay plaster alone can't withstand. Exterior Rustic and fully custom colourways round out a system built to move from interior to exterior without ever leaving the same material family.
ON HQ, LONDON
A staircase, layered like the Thames Basin.
A global sportswear brand's new 25,000 sq ft London office, designed by M Moser Associates. At its heart, a sculptural staircase finished entirely in hand-applied Rammed Earth clay plaster — a tactile centrepiece connecting both levels with a cocooning, cave-like feel. Inspired by the geology of the River Thames Basin, the finish was layered by hand to create a gradient that subtly lightens as it ascends, echoing the natural stratification of earth itself.
‘It offered the lowest carbon impact across material composition, transport and application… It was the most sustainable choice without compromise."
SUZANNE RIES, SUSTAINABILITY SPECIALIST, M MOSER ASSOCIATES
Four finishes, one private island.
NUJUMA, A RITZ-CARLTON RESERVE — RED SEA, SAUDI ARABIA
Designed by Foster and Partners, Nujuma's shell-inspired architecture pairs stone, carved timber, and burnished metalwork with this house's natural clay plaster across four distinct applications. In Maia, an astrology-inspired mocktail bar named for the Arabic word for "stars," clay provides an acoustically supportive backdrop to the ceiling's constellation lighting. In the Neyrah Spa and hammam, a purely mineral Tadelakt plaster regulates humidity and supports the calming atmosphere. Outside, an exterior rustic finish complements the rope-clad structures of the open-air yoga pavilion, blending directly into the Red Sea landscape.
It continues with the next house that earns its place.
This is not a finished story.